Natural Preeminent
Commercially-Astute • Top Producer • Client-Centred • Results-Driven 

About us 
  • Award-winning, top-performing, multi-million dollar producer at ERA® with over 15 years’ experience.
  • Well-respected as the real estate industry’s “Go To” sales & marketing pro in any aspects of real estate.
  • Rational & visionary leader highly regarded for excellent proactive & cooperative relationship building, strong personal & professional ethics, and consistent track records of driving sustainable business growth & exceeding targets.
  • Youthful energy, easy-going style and unmistakable knowledge of the challenging real estate business make him the ideal choice for helping with all your real estate needs


  • Purchase, Sales & Lettings/Leasing
  • Properties: Landed, Condos, HDB, Commercial, Industrial
  • Project Launch/Marketing, Auctions
  • Advisory: Planning, Financial, Legal


  • CEA Registered & Licensed
  • Expertly Trained and Professionally Qualified with more than 10 years’ hands-on experience
  • Homegrown Team with comprehensive knowledge of the real estate market trends
  • Winning Personality: Engaging, pleasant and unafraid of challenges ahead
  • Commitment, Integrity & Transparency: Strong on ethics including revealing “unsexy” features
  • Results-Driven: Delivery best value with minimum fuss but with maximum care
  • Strong Business Acumen: Employing best business practices to help every client from beginning to end
  • Extensive Support Network: Access to more than 1000 real estate agents in our Preeminent Group and 6000 across ERA® engaging in all aspects of real estate mitigating emerging technology & social media to drive results
  • Excellent Backup by ERA® - founded 1982 with over 35 years’ experience, winner of influential Brands Award for achieving Top #1 in the Property Agency Category


Find out what are your available options to achieve an optimal growth for your property portfolio and Career.

Home Owners  


Shawn is equipped with outstanding marketing skills and strategies for sellers and landlords to gain maximum positive exposure.Focused on one objective; to sell/rent their properties in the shortest possible time, and highest possible market price

New Home Owners

(Purchase resale/new launch)

Regardless if you're an experienced investor, first time buyer, or a foreigner looking to move into Singapore. Shawn is here to help you in everything to make the best real estate decision in your life

Aspiring Realtors 

(Experience / New)

Shawn is consistent in achieving outstanding sales results ,he's focused on the right values, and providing massive support in team building.To inspire every aspiring realtor, and train each individual to be equipped with advance technical skills and great soft skills


Find out what our client say about us

My Client 

I am writing this letter of compliment on behalf on my parents as well as myself. This letter of compliment is long overdue as my transaction for purchase of my property at 530D Pasir Ris Drive 1 and sales of my parents'  property at Bedok North St 3 have closed in June 2014 and December 2015 respectively. I almost overlooked to send this letter due to my busy schedule. I am glad I remembered as their excellent service deserve my time in writing this letter.

I wanted to commend my housing agent Mr Shawn Soh (R027650F) and Ms Serene Wong  (R042549H) for their dedication to their profession. They went the extra miles to ferry me around to look at several properties before I finally decided on Pasir Ris One. They listened intently and carefully to my needs and helped me look for the the home that meets my specifications. They also were punctual and accountable. They also responded to my queries readily.

Shawn and Serene also patiently explained to my parents the necessary procedures required for sales of their property. The personal touch and extra miles services went a long way to help establish trust and  allay my parents' anxiety as this was the first time they are selling their property. Shawn and Serene were with us for each and every meeting with prospective buyers and also for our two appointments at HDB.

My family is thankful to them and we are impressed with their professionalism, great personalities and genuine care as they would spend time to answer all our queries and encouraged us even when we were discouraged by the low demand of resales property.

Great Job Shawn and Serene. You clearly show passion at work as its clear that this passion energised you to go the extra miles. Keep it up.

Ms Constance


Find out what our associate say about Shawn 

 Shawn Soh Downline MarcoMarco Liu

(Marketing Director)

I pulled my DD to have a late night mentoring session despite his super packed schedule so I can learn more on how to further improve myself in order to add more values to my clients. Thank you, 

Shawn Downline Yangxin 
Yang Xin

(Senior Marketing Director) 

Most of the time we are too busy fighting our own battles that we lose focus on what we really want to achieve and why we want to achieve it. Thank you Preeminent Group and paradigm division for gaving us good assurance that as long as we keep working hard, retain our focus, we will eventually reach the finish line

Shawn Downline Michael Lim  
Michael Lim

(Senior Marketing Director) 

Work Hard, Play Hard is a commonly-used phrase in our team. We use it to describe our Work-Life balance, and how the work ethic applied to our work to allows us to enjoy our passions outside of the day-to-day grind. It doesn’t matter whether you are a fresh grad who just join our team or have been with us for the last 10 years, it is important that you understand what motivates you



Affinity @ Serangoon
Serangoon North Avenue 1
S$ 976,000
786D Woodlands Drive 60
HDB Apartment
Woodlands Drive 60
S$ 400,000
Lorong 3 Toa Payoh
S$ 1,320,000
897A Tampines Street 81
HDB Apartment
Tampines Street 81
S$ 1,200 / month
530 Bedok North Street 3
HDB Apartment
Bedok North Street 3
S$ 340,000
Mackenzie 88
Mackenzie Road
S$ 1,550,000
1 Tanjong Pagar Plaza
HDB Apartment
Tanjong Pagar Plaza
S$ 520,000
Parc Centros
Punggol Central
S$ 670,000
Keng Chin Road
S$ 2,700,000
agent image
agency logo
Shawn Soh
ERA Division Director in-charge
CEA Licence No.:
L3002382K / R027650F
(+65) 9746 7007
(+65) 8183 9448